Artist's Websites Analysis + Social Media Data

Gorillaz Website

It has a very minimalistic layout as you cannot scroll at all its just one page with their music videos playing across the screen and on the top left they have links to all of their other services and information such as the store page, their music, their merch store and podcast to name a few. On the top right there are links to all their social media such as Facebook, twitter and Instagram. They also have an unmute button on the bottom so you can hear the music from the video playing and the terms and conditions link at the bottom.  A short advert for their latest song, “Cracker Island” also plays in between each video to promote their latest material. This is quite an unconventional approach for a band website to take as most websites scroll down to show their information but this approach is logical when their website is mostly used as a page for links to all of their content.

Instagram: 4.3 Million Followers

Twitter: 1 Million Followers

YouTube: 9.9 Million Subscribers

Mac Miller Website

The website has some features that are more reminiscent of conventional websites as it scrolls down and has photos that play or link to YouTube videos for you to watch about the album faces which is what the website’s main focus is about. If you scroll down there is a track list in a very bold and large font in a pastel pink colour that if you click on shows you the lyrics for each song. Right at the bottom of the website there is a link that looks identical to a MacOS folder that downloads a folder on to your computer.

Instagram: 11.2 Million Followers

Twitter: 7.8 Million Followers

YouTube: 4.17 Million Subscribers

Tame Impala Website

It has a very similar layout to the Gorillaz website where there is no scrolling on the website. It features a very minimalistic colour scheme and layout with just black and white colours with text in the middle and around the side with the links to their twitter, Instagram, tour, merch and their latest album. The focus of the website is the abstract empty pill bottle in the middle of the website which is spinning like its on a lazy susan and if you click and drag it you can spin it yourself. The bottle is used to advertise the tour as their songs are so  psychedelic and the bottles represent drugs that the music are trying to capture the feel of.

Instagram: 2.7 Million Followers

Twitter: 616.2 Thousand Followers

YouTube: 2.24 Million Subscribers